We believe the best strategies are data-driven and the true potential of our client’s data is unexploited. OC&C embeds analytics specialists in our teams to unlock the power of analytics, AI and big data and turn these into clear and actionable insights for business strategy decisions.
Our Analytics team addresses the most complex strategy questions such as:
- Loyalty and customer segmentation
- Range and pricing
- Yield optimization
- Marketing effectiveness
- Workforce optimization
- Location and network strategy
- And many others
All of these problems require unpicking vast amounts of data to get to the heart of the question. We operate on an accelerated timescale using advanced analytics techniques and innovative new approaches such as AI and Machine Learning. To do this, we put our analytics expertise at the front of our teams so you can benefit from analytical horsepower combined with commercial focus.
For organizations looking to scale their own analytics capabilities, we build futureproof strategies for taking advantage of analytics and AI. This includes:
- Process, organizational design, data culture and tech stack reviews
- Opportunity identification
- Roadmap for implementation and conditions for success
We help clients realize the potential of their data using analytics and AI
Placing the right bets
Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space. Pulling these levers effectively requires category strategies that are unlocked by an analytical understanding of their impact on performance
Making every purchase count
Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together
Putting analytics to work
Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers
Partnering to win in retail's digital age
For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany. However, as quickly as M-commerce has arrived, consumers are already moving on. Voice, Social, AI are all trends that are already redefining the retail landscape yet again.