Consumer Goods

We are a team of people first and consultants second and enjoy building relationships with individuals from right across the spectrum of consumer goods – from insurgent manufacturers of breakthrough consumer brands to established world leaders looking to disrupt their industries.

Our in-depth knowledge from working with producers and manufactures at one end of the spectrum, and with retailers and leisure operators at the other, gives us a unique perspective on how to drive a step change in growth and performance.

The combination of our experience, passion and personal commitment, enables us to build winning partnerships with our clients to make decisive change across a set of critical issues as varied as the products in the sector:

  • Overall business growth and competitive positioning
  • Brand and portfolio development
  • Maximizing the potential from private label
  • Harnessing the potential of digital technology in sales and marketing
  • Geographic and channel expansion
  • Route to market and channel strategies
  • Rethinking commercial functions and sales force effectiveness
  • Maximizing the value from customer partnerships with the retail and wholesale trade including category management and commercial terms
  • Acquisition, synergy evaluation, integration and divestment
  • Strategic organization design and change
Our experience and personal commitment to clients – whether they are hungry and ambitious new start-ups or established world leaders – guides our work on critical issues

Our Thinking

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened. After decades of rapid double digit growth, China’s FMCG market has reached a new era of stabilised single-digit growth coupled with consumption upgrade and retail digitalisation in recent years.


Bridging the trust gap

The end of the luxury e-commerce dilemma in China


Action stations

The FMCG Global 50


The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail


Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market


Ice and a city slice

Neighbourhoods hold the key to growth for premium spirits brands


Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector


Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer.


Bridging the gap

The Rise of Direct to Consumer Businesses


Working up a six pack

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying


Bits & bytes

The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.


Kill or Cure

As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change


Ripe for the picking?

Globally, the organic wave seems to have swept across all things food


New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.


Serving up a winner

China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines


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