With retailers becoming increasingly global, it’s vital they ensure that new roll-out policies incorporate differentiation and personalisation into their plan.
Balancing this individualisation with brand consistency is not always easy, but there are certain ways you can help augment your position in a new market:
If you want to find out more, or you’re interested in developing a roll-out strategy, get in touch at:
Natalia Wardejn, Associate Partner
Associate Partner
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