Not so fast

US Automotive Disruption Tracker 2019

Tuesday, July 2, 2019


The world of automotive is at the start of a period of unprecedented change: subscription, car sharing, electrification and autonomous all at once.

But what do consumers make of it all? In this periodical review of consumer attitudes we get a good read on which of these trends have consumer backing, and which are still a way off mainstream acceptance. And we bust some myths along the way: Generation Rent are still interested in having their own cars.

These trends will have implications for all businesses in the automotive value chain. Now is a great time to set a strategy aligned to changing consumer demands.

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