Making it click
It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35.
While the FMCG sector has been open to 100% foreign direct investment for a long time, the country has been cautious to open the flood gates to FDI in the retail sector due to concerns on impact on the small retailer.
India today allows for 100% FDI in the cash and carry (wholesale) and single brand retail areas. In the latter, investment is subject to sourcing a minimum of 30% of goods by value from small and medium enterprises.
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