Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Looking over the precipice
The potential impact of COVID 19 on B2C & B2B Media: Initial perspectives
Keep calm and play on: The rise of Digital Leisure
Perspectives on the growth of Digital Leisure and the characteristics of a winning model
The economic fog
As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers
Classifieds 3.0: The reinvention phase
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong
Revisit the Dragons' den
Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened
Journey to the centre
Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend