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Bericht
Sonntag 12th April 2009
Offline vs online
Wie erfolgreich sind die deutschen Medienunternehmen beim Transfer ihrer traditionellen Print- und TV-Marken ins Netz? Je nach Marke, Segment und Unternehmen stellt sich der bisherige Erfolg der Transformation dabei sehr unterschiedlich dar.
Die Studie ist ein Update der erstmals in 2008 durchgeführten Untersuchung „Fit für das Netz?“
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