Carve your new strategic landscape
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Shifting demographics, evolving consumer behaviour and advancements in technology have fuelled several new and emerging travel trends in recent years.

Identifying these trends is the first step towards thriving in this competitive environment. Taking advantage of them is the second. That’s where we come in.

Our strategic projects have seen us work closely with tour operators, travel agents, public and private transport businesses, and other sub-sectors.

We collaborate closely with our Technology practice, combining our experience of the broader consumer landscape with sharp insight in what makes for a successful, digitally led business.

How we can help

  • 01

    Pricing – assisting clients to maximise value from their inventory through yield management, dynamic pricing, cognitive pricing.

  • 02

    Loyalty – revolutionising approaches to driving customer loyalty.

  • 03

    CRM, segmentation – deepening client’s understanding of their customers through actionable, data-led segmentation.

  • 04

    Channel strategy – providing data-driven principles to optimise direct and third party channels to maximise overall value.

  • 05

    Performance improvement – helping Management teams to prioritise actionable commercial value drivers and customer experience improvements.

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Contact our Consumer Travel team

Suggested reports

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Tuesday 21st April 2020

Keep calm and play on: The rise of Digital Leisure

Perspectives on the growth of Digital Leisure and the characteristics of a winning model
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Friday 22nd March 2019

The OC&C Fundex 2019: How was it for you?

Hospitality & Leisure is a fantastically diverse sector, but one thing unites every single leisure brand out there – the importance of creating a...
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Thursday 28th September 2017

Taking a serious look at fun

People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending...
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Tuesday 1st March 2016

Going places

Times have been particularly tough for Travel, Transport and Logistics (TTL) operators, with the profits of leading brands such as Holiday Inn, Hertz and...
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Suggested articles

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Thursday 20th June 2024

Calmer Waters Ahead?

As we emerge from our post-Covid era, travel has walked a turbulent recovery path. Multiple barriers such as high-cost inflation, labour shortages and global...
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Friday 22nd March 2024

The Future of Personalised Pricing

As an approach to price management, personalised pricing accounts for the fact that each customer has a unique set of needs and behaviours, with...
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Sunday 23rd July 2023

Riding the AI wave in Travel and Accommodation

Last week, our Travel and Accommodation team hosted a breakfast discussion with industry leaders, exploring how AI is impacting the sector and how brands...
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Wednesday 10th May 2023

Nurturing Customer Loyalty in China

Principles to Build Loyalty in China: Chinese consumers are hugely committed to loyalty programs, with two thirds of Chinese residents enrolled in 15+ programmes, and...
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