Retail

Apparel, Fashion & Lifestyle

Apparel - it’s woven in our DNA
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Rapidly evolving customer needs, tastes, and expectations mean the consumer landscape can often feel impossible to navigate. Nowhere is this more acute than in categories where we have an emotional connection and that can make us feel at our best. Our focus is frequently on helping businesses adapt to these ever-changing expectations, ensuring brands remain relevant and well-invested.

We bring experience from across the apparel value chain, taking a holistic view of both customer proposition and operating models. This enables us to deliver recommendations better tailored to both the client and the customer, while ensuring they’re sustainable in the long-term.

How we can help

  • 01

    Customer segmentation and brand positioning

  • 02

    Brand portfolio strategy and 'house of brand' building

  • 03

    Price, Promotion and Range optimisation

  • 04

    End-to-end operating model optimisation

  • 05

    International expansion strategy

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Contact our Apparel, Fashion & Lifestyle team

Suggested reports

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Tuesday 10th February 2026

Private Equity Transactions 2025

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2025, and a glimpse into what 2026 holds.
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Value Creation in Private Equity Closing the MOIC Gap report front cover

Monday 24th November 2025

Driving Value Creation in Private Equity

Private equity is at a turning point. Fundraising has slowed, exits are bottlenecked, and financial-engineering tailwinds are fading. But opportunity remains for those who...
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Wednesday 5th November 2025

Retail Proposition Index 2025

In this 15th edition of OC&C’s annual Retail Proposition Index (RPI), we have asked over 39,000 shoppers globally how they rate the places they...
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Wednesday 29th January 2025

Private Equity Transactions 2024

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2024, and a glimpse into what 2025 holds...
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Tuesday 30th January 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. 
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Suggested articles

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Thursday 19th February 2026

Fashion Reincarnated

By 2029, resale is forecast to account for around 10% of UK online fashion spend - what does that mean for brands, investors and...
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Friday 29th August 2025

How to Build and Scale a Successful Retail Media Network

Retail Media is booming, emerging as digital advertising’s “third wave” after search and social. Yet, despite rapid growth, most Retail Media Networks remain immature,...
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Tuesday 12th August 2025

The State of the Union in German Retail

Following a few turbulent years, the German retail market in 2025 finds itself navigating the twin pressures of economic fragility and accelerating structural changes...
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Thursday 19th June 2025

Fashion Forward: Winning in India’s Fast-Growth Apparel Market

India's apparel sector is forecast to grow at a rapid 10–12% CAGR from 2024 to 2030, making it one of the fastest-growing large-scale markets...
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Monday 7th April 2025

Reclaiming the Profit Pool – How Retailers are Fighting Back on Profit Pressure

Retailers in the UK have been contending with a steadily shrinking profit pool for the past decade - and must act quickly to reclaim...
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