Apparel, Fashion & Lifestyle

Apparel - it’s woven in our DNA
frame corner tl frame corner tr frame corner bl frame corner br

Rapidly evolving customer needs, tastes, and expectations mean the consumer landscape can often feel impossible to navigate. Nowhere is this more acute than in categories where we have an emotional connection and that can make us feel at our best. Our focus is frequently on helping businesses adapt to these ever-changing expectations, ensuring brands remain relevant and well-invested.

We bring experience from across the apparel value chain, taking a holistic view of both customer proposition and operating models. This enables us to deliver recommendations better tailored to both the client and the customer, while ensuring they’re sustainable in the long-term.

How we can help

  • 01

    Customer segmentation and brand positioning

  • 02

    Brand portfolio strategy and 'house of brand' building

  • 03

    Price, Promotion and Range optimization

  • 04

    End-to-end operating model optimisation

  • 05

    International expansion strategy

frame corner red tl frame corner red tr frame corner red bl frame corner red br

Contact our Apparel, Fashion & Lifestyle team

Suggested reports

View all reports

Monday, February 20, 2023

Doing more with less

Overproduction is a long-lasting, deep-rooted problem for brands. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. This...
Read the report

Friday, October 21, 2022

All about value

In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a...
Read the report

Thursday, October 20, 2022

Moving consumers to sustainable choices

The UK retail sector has set itself an ambitious target of being net zero by 2040. It’s become clear the sector cannot achieve this...
Read the report

Tuesday, July 12, 2022

The Right Fit

The Apparel industry has been subject to major market forces: the pandemic accelerated online penetration by 5-10 years, new marketplace and resale models have...
Read the report

Suggested articles

View all articles

Tuesday, May 30, 2023

Next Generation Operating Models

Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression,...
Read the article

Monday, February 6, 2023

7 key reflections for the retail sector

Despite a period of undeniable economic and political turbulence, the retail sector has performed resiliently, with spend holding up stronger in Q4 than many had feared. However,...
Read the article

Wednesday, November 16, 2022

Lifelong Loyalty

Loyalty programmes have long been used as a mechanism to secure customer loyalty and many have become significantly more sophisticated in recent years. Our latest...
Read the article

Monday, June 28, 2021

The luxury of choice: 5 keys to success on multi-brand online platforms

From plucky upstarts to fixtures of the mainstream shopping scene, online retail platforms have become a growing pillar of sales for premium and luxury...
Read the article