Apparel, Fashion & Lifestyle

Apparel - it’s woven in our DNA
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Rapidly evolving customer needs, tastes, and expectations mean the consumer landscape can often feel impossible to navigate. Nowhere is this more acute than in categories where we have an emotional connection and that can make us feel at our best. Our focus is frequently on helping businesses adapt to these ever-changing expectations, ensuring brands remain relevant and well-invested.

We bring experience from across the apparel value chain, taking a holistic view of both customer proposition and operating models. This enables us to deliver recommendations better tailored to both the client and the customer, while ensuring they’re sustainable in the long-term.

How we can help

  • 01

    Customer segmentation and brand positioning

  • 02

    Brand portfolio strategy and 'house of brand' building

  • 03

    Price, Promotion and Range optimisation

  • 04

    End-to-end operating model optimisation

  • 05

    International expansion strategy

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Contact our Apparel, Fashion & Lifestyle team

Suggested reports

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Tuesday 30th January 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. 
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Thursday 23rd November 2023

OC&C Retail Proposition Index 2023

We’re delighted to share the OC&C Retail Proposition Index, which anoints this year’s winning retailers in the eyes of consumers, and also highlights the key...
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Monday 20th February 2023

Doing more with less

Overproduction is a long-lasting, deep-rooted problem for brands. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. This...
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Friday 21st October 2022

All about value

In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a...
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Suggested articles

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Tuesday 30th May 2023

Next Generation Operating Models

Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression,...
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Monday 6th February 2023

7 key reflections for the retail sector

Despite a period of undeniable economic and political turbulence, the retail sector has performed resiliently, with spend holding up stronger in Q4 than many had feared. However,...
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Wednesday 16th November 2022

Lifelong Loyalty

Loyalty programmes have long been used as a mechanism to secure customer loyalty and many have become significantly more sophisticated in recent years. Our latest...
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Monday 28th June 2021

The luxury of choice: 5 keys to success on multi-brand online platforms

From plucky upstarts to fixtures of the mainstream shopping scene, online retail platforms have become a growing pillar of sales for premium and luxury...
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