Retail

Apparel, Fashion & Lifestyle

Apparel - it’s woven in our DNA
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Rapidly evolving customer needs, tastes, and expectations mean the consumer landscape can often feel impossible to navigate. Nowhere is this more acute than in categories where we have an emotional connection and that can make us feel at our best. Our focus is frequently on helping businesses adapt to these ever-changing expectations, ensuring brands remain relevant and well-invested.

We bring experience from across the apparel value chain, taking a holistic view of both customer proposition and operating models. This enables us to deliver recommendations better tailored to both the client and the customer, while ensuring they’re sustainable in the long-term.

How we can help

  • 01

    Customer segmentation and brand positioning

  • 02

    Brand portfolio strategy and 'house of brand' building

  • 03

    Price, Promotion and Range optimisation

  • 04

    End-to-end operating model optimisation

  • 05

    International expansion strategy

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Contact our Apparel, Fashion & Lifestyle team

Suggested reports

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Tuesday 10th February 2026

Private Equity Transactions 2025

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2025, and a glimpse into what 2026 holds.
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Value Creation in Private Equity Closing the MOIC Gap report front cover

Monday 24th November 2025

Driving Value Creation in Private Equity

Private equity is at a turning point. Fundraising has slowed, exits are bottlenecked, and financial-engineering tailwinds are fading. But opportunity remains for those who...
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Wednesday 5th November 2025

Retail Proposition Index 2025

In this 15th edition of OC&C’s annual Retail Proposition Index (RPI), we have asked over 39,000 shoppers globally how they rate the places they...
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Wednesday 29th January 2025

Private Equity Transactions 2024

Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2024, and a glimpse into what 2025 holds...
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Tuesday 30th January 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. 
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Suggested articles

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Thursday 11th June 2026

The New Luxury Equation: from Awareness to Desirability

A more mature luxury market is reshaping the industry's outlook. While growth can no longer be taken for granted, discussions at the RLC Fashion...
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Friday 8th May 2026

Getting Fit for the Fight

State of the Retail Nation: reflections from retail CEO interviews and the World Retail Congress, Berlin
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Thursday 23rd April 2026

Quo vadis, DIY?

German DIY is entering a structurally more demanding phase - one in which legacy strengths such as large-box scale, broad assortments and dense physical...
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Friday 27th March 2026

Franchising Redefined: Entering a New Golden Era

Franchising is entering a new phase of accelerated growth and structural change - however, this growth is bringing new expectations and challenges for both...
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