Article vendredi 12th avril 2019

Smartphone addicts and the reversing trend of driving safety

You read a lot about the zero-collision nirvana of autonomous driving, but cars have been getting safer for a long time. Collisions per mile driven dropped over 30% between 1995 and 2010, mainly due to mature technologies like anti-lock braking percolating their way through the car parc.

These new technologies haven’t stopped arriving: lane departure warning and blind spot monitoring are examples of the next frontier of car safety, starting to become commonplace in new vehicles. But the decline in accidents per mile has reversed since 2010. Why?

The long-suspected culprit is distracted driving: we just can’t put our smartphones down. This astonishing Zendrive report, written by a telematics company and based on actual behavioral data, confirms the problem: half of drivers use their phone while driving, and those that do are on their phones for nearly 4 minutes for each hour of driving!

Sadly, there is only so much that lane detection can do to save us from our own stupidity.

Contacts clés

Nic

Nic

Partnenaires

Articles recommandés

Voir tous les articles

vendredi 19th juillet 2024

The Ivory Tower Rethought

While GenAI finds its footing in the world of white-collar work, firms have a critical window of opportunity to develop their response and harness...
Lire l'article

jeudi 27th avril 2023

The Future of the Car Dealer

Vehicle dealers are in the midst of significant change as the actions and priorities of consumers, OEMs and the government are transforming the future...
Lire l'article

vendredi 17th septembre 2021

Ready, Test, Go!

Over the last 18 months, it has been easy (understandably) to focus on just getting through the “now”. Evolution in testing markets, however, does...
Lire l'article

lundi 16th août 2021

Car retail evolution post COVID-19

The automotive world has been profoundly affected by COVID-19, but even before the pandemic hit the sector was undergoing a transformation in how, where,...
Lire l'article