Growth in the Video Gaming Market: the changing state of play

Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.

This report, produced in partnership with Google, examines the emerging trends that we observe in video gaming, the speed at which the market is changing, and the subsequent questions that are raised for games publishers.