We are a team of people first and consultants second and enjoy building relationships with individuals from right across the spectrum of consumer goods – from insurgent manufacturers of breakthrough consumer brands to established world leaders looking to disrupt their industries.
Our in-depth knowledge from working with producers and manufactures at one end of the spectrum, and with retailers and leisure operators at the other, gives us a unique perspective on how to drive a step change in growth and performance.
The combination of our experience, passion and personal commitment, enables us to build winning partnerships with our clients to make decisive change across a set of critical issues as varied as the products in the sector:
- Overall business growth and competitive positioning
- Brand and portfolio development
- Maximizing the potential from private label
- Harnessing the potential of digital technology in sales and marketing
- Geographic and channel expansion
- Route to market and channel strategies
- Rethinking commercial functions and sales force effectiveness
- Maximizing the value from customer partnerships with the retail and wholesale trade including category management and commercial terms
- Acquisition, synergy evaluation, integration and divestment
- Strategic organization design and change
Our experience and personal commitment to clients – whether they are hungry and ambitious new start-ups or established world leaders – guides our work on critical issues
Revisit the Dragons' den
Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened
On the edge
With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report
Bridging the trust gap
After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
The talking shop
Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer.
Working up a six pack
Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying
Bits & bytes
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.
Kill or Cure
As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change
New balls please
Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.
Serving up a winner
China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines