Consumer Goods

We are a team of people first and consultants second and enjoy building relationships with individuals from right across the spectrum of consumer goods – from insurgent manufacturers of breakthrough consumer brands to established world leaders looking to disrupt their industries.

Our in-depth knowledge from working with producers and manufactures at one end of the spectrum, and with retailers and leisure operators at the other, gives us a unique perspective on how to drive a step change in growth and performance.

The combination of our experience, passion and personal commitment, enables us to build winning partnerships with our clients to make decisive change across a set of critical issues as varied as the products in the sector:

  • Overall business growth and competitive positioning
  • Brand and portfolio development
  • Maximizing the potential from private label
  • Harnessing the potential of digital technology in sales and marketing
  • Geographic and channel expansion
  • Route to market and channel strategies
  • Rethinking commercial functions and sales force effectiveness
  • Maximizing the value from customer partnerships with the retail and wholesale trade including category management and commercial terms
  • Acquisition, synergy evaluation, integration and divestment
  • Strategic organization design and change

To find out more, speak with one of our experts.

Our experience and personal commitment to clients – whether they are hungry and ambitious new start-ups or established world leaders – guides our work on critical issues

Our thinking

wtorek, 22 września 2020

Ready for the storm

Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow

wtorek, 24 marca 2020

The meat of the matter

It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to drive increased demand for meat substitutes and meat free products

środa, 4 marca 2020

Meat substitutes

The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype

środa, 18 grudnia 2019

How to become profitable in China - a lesson from a food delivery app

China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so

środa, 11 grudnia 2019

Transform or bust

FMCG market leaders cannot tweak their way out of revenue tight spots

poniedziałek, 7 października 2019

Economic fog - OC&C Food & Drink Top 150 2019

Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure

środa, 2 października 2019

The economic fog

As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers

czwartek, 25 lipca 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

sobota, 6 lipca 2019

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

wtorek, 2 lipca 2019

Eastern promise

Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal

środa, 12 czerwca 2019

Binning the packaging problem

From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly

wtorek, 4 czerwca 2019

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

czwartek, 30 maja 2019

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

wtorek, 30 kwietnia 2019

A new go to market opportunity for China...

Amazon recently announced it would be closing China's market place business in domestic eCommerce.

czwartek, 7 marca 2019

Pokolenie bez granic

Najmłodsze pokolenie konsumentów – Generacja Z, wkracza na rynek. Jakże wiele mitów i błędnych przekonań dominuje w dyskusji na temat tej grupy najmłodszych uczestników rynku

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.