Adam Xu

Senior Leadership

Adam Xu has over 15 years management consulting and market research experience in Greater China. His major consulting experience covers consumer-facing industries including FMCG, Retail and Leisure related products and services.

Adam brings over 15 years’ experience as a leading practitioner in the Consumer and Retail sector in China. Adam is based in Shanghai. He specialises in developing China growth/entry strategy, China channel strategy and go-to-market model redesign, designing new business models (especially related to digital) and leading the roll-out of large projects for multinationals as well as local Chinese companies. As an expert on e-commerce strategy and partnership model for both internet and traditional companies.

Education & Prior Experience

  • MBA, Leonard N. Stern School of Business, New York University
  • BA, Economics specialised in International Finance, Fudan University
"My personal goal is to apply the best ideas and theories in management science to resolve business problems in China and, in doing that, help my clients build their success. The rapid economic transformation China is undergoing today makes this especially rewarding and enjoyable."

Related publications

środa, 18 grudnia 2019

How to become profitable in China - a lesson from a food delivery app

China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so

czwartek, 25 lipca 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

sobota, 6 lipca 2019

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

wtorek, 2 lipca 2019

Eastern promise

Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal

wtorek, 30 kwietnia 2019

A new go to market opportunity for China...

Amazon recently announced it would be closing China's market place business in domestic eCommerce.

czwartek, 21 lutego 2019

A house view on China's Plan for the Great Bay Area

When the 36km bridge connecting Guangdong, Hong Kong and Macau was completed last October, people were pondering about the impact on the Great Bay area.

poniedziałek, 14 stycznia 2019

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened

poniedziałek, 12 listopada 2018

Digital innovation, where China's underdevelopment is an advantage

China's digital development has attracted global attention. Last week I joined a digital camp run by one of the leading global retailers in Shanghai to discuss the new retail brand, HEMA, launched by Alibaba

środa, 7 listopada 2018

Czas na działanie

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector

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