Mairi has over 10 years experience, working collaboratively with clients to develop customer centric strategies for growth. She has considerable experience across all parts of corporate strategy including proposition improvement, pricing and promotion, international expansion and operating model improvement as well as due diligence work in both the Retail and Leisure sectors.

She has recently put her strategic experience into practice, spending 3 years at a premium womenswear brand creating and delivering the turnaround strategy, building the international business and completing a transaction before returning to OC&C.