Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications.
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Tuesday, January 9, 2018

698 Seconds - why less is more when designing your dashboard

698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon

Thursday, December 14, 2017

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present

Monday, December 11, 2017

Open Banking Reform: Christmas is coming!

So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform

Friday, December 8, 2017

GDPR - silver linings in the new regulatory playbook

There's a hypnotic drumbeat. The rhythm is constant, and the percussion becomes louder and louder. There's a chant..."G- D- P- R, GDPR, GDPR, GDPR..."

Friday, November 17, 2017

The market structure chessboard

Does having too many brands mean cannibalisation of sales and inefficient advertising spend? Creating a comprehensive market structure is the starting point of any effective brand portfolio strategy

Monday, November 13, 2017

Inflated expectations

Data is driving more and more business decisions, with increasingly complex models being used to predict and manage costs, demand, staffing levels, revenue targets and a myriad of other things

Thursday, October 12, 2017

Go figure workforce analytics

Lots has been written about Amazon Go and reinventing grocery, Wholefoods, and addressing perceived customer pain points. And yet if you talk to big retailers in the UK their #1 concern is labour cost, coming huge labour cost inflation, and poor labour productivity

Wednesday, October 11, 2017

Data analytics starts with the C-Suite

Data and analytics is very much the hot topic of the moment. Transport for London recently announced plans to generate £322m in revenue from collecting and selling data about passengers who used Wi-Fi in stations

Friday, October 6, 2017

Price elasticity’s credibility has been stretched!

Inc's headline this month said it all! "Apple's Outrageous iPhone 8 Price Could Be the Beginning of the End." Pricing, and price decisions are back in the news. Apple stock rose, and there were a lot of analysts on TV claiming to understand price elasticity

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