AVs allow proposition reinvention, not just driver automation

Montag, 5. November 2018


"Pizza Hut has unveiled a robot-operated mobile pizza factory in the bed of a modified Toyota Tundra. The prototype will use automated technology to cook pies on-the-go in six to seven minutes, letting the chain expand its delivery area without the pizzas getting cold." 

As Henry Ford may have said: "If I had asked people what they wanted, they would have said faster horses." The same sentiment is true of the impact of Autonomous Vehicles on last mile delivery - businesses see it as a way to make delivery cheaper, and miss the opportunity to make a better overall consumer proposition. In this wonderful example from Pizza Hut, that means hotter pizzas!

The discussions of AV and drone impact on last mile focuses a lot on faster and cheaper, and not enough on better. What could your business do better if it did it at the customer's home?

Experten in dieser einsicht:

Wir verwenden Cookies, um Ihnen das bestmögliche Erlebnis auf unserer Website zu bieten. Mit dem weiteren Besuch dieser Website erklären Sie sich damit einverstanden, dass Cookies verwendet werden. Für weitere Informationen lesen Sie bitte unsere Cookie-Richtlinie