Growth in the Video Gaming Market: the changing state of play
The accelerating macro trends affecting the video gaming industryDienstag, 9. Juni 2020
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
This report, produced in partnership with Google, examines the emerging trends that we observe in video gaming, the speed at which the market is changing, and the subsequent questions that are raised for games publishers.Publikation lesen
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured