Facebook Marketplace

The threat to classifieds – and example defensive strategies

Montag, 29. März 2021


Facebook Marketplace represents one of the most widely publicised and credible threats to traditional classified business models to have emerged in recent years. It is the first real evidence of a global Tech giant making a concerted play in the classified space and given its scale and capabilities, it could represent an existential threat to the industry as we know it today.

The good news is that Facebook’s success is by no means assured, and there are weaknesses leading “digital classifieds” players can exploit. Our findings show that although not all classifieds players will be impacted to the same extent; a strong and proactive defensive strategy encompassing a range of tactics will be key to mitigating this threat. 

If you would like to access the full report, or discuss these issues in more detail – or simply learn more about us and our work – please get in touch.

Publikation lessen

Experten in dieser einsicht:

Vorgeschlagene Literatur

Dienstag, 16. Juli 2019

Classifieds 3.0: The reinvention phase

For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets

Dienstag, 23. April 2019

The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack

Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target

Wir verwenden Cookies, um Ihnen das bestmögliche Erlebnis auf unserer Website zu bieten. Mit dem weiteren Besuch dieser Website erklären Sie sich damit einverstanden, dass Cookies verwendet werden. Für weitere Informationen lesen Sie bitte unsere Cookie-Richtlinie