Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our partners' expertise and insights, subscribe to OC&C's publications.
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Reports

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”. However, just like the early internet and indeed quantum mechanics, lots of people have no idea in practice what it is nor what it could mean

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened

Zdobywać serca i umysły

OC&C Retail Proposition Index 2018 już po raz siódmy rzuca światło na czynniki, które pozwalają osiągnąć najlepsze postrzeganie sieci przez konsumentów. W tym roku zwracamy szczególną uwagę na emocjonalną stronę zachowań zakupowych Polaków - częściowe odejście od stuprocentowego pragmatyzmu w zakupach na rzecz kierowania się bardziej emocjonalnymi wyborami, takimi jak zaufanie do marki czy utożsamianie się z jej wartościami.

Journey to the centre

Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend

Articles

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

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