The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
7 step brand planning in a big data world
I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed
What does COSTCO's successful debut in China tell us about today's retail market?
So far China has been a very challenging market for global retailers. As our China retail expert and partner Jack Chuang commented - it is hard for foreign retailers to fully localise a well-proven 'home' market model for China
Making plus size profitable
Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges
Opinion: Stores can beat online by avoiding tyranny of choice
Bricks-and-mortar retailers who want to beat the online giants could do worse than listen to the wisdom of philosophers like Kierkegaard – or Homer Simpson – says Michael Jary
Unlock the keys to the future of car ownership
Buying and running a car is not the set of discrete transactions it once was: drivers no longer buy a car from one place, have their vehicle serviced by another and then sell it on elsewhere
How SheIn cracked the Gen Z online fashion market
The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months
Speed only matters if you're headed in the right direction
The retail world has changed from one where a once captive customer now has effective and instantaneous choice: for the average consumer, the number of 'accessible' retailers has expanded from 300 to over 800,000 in the last generation
Aggregators in fitness: helping operators stay in shape or causing injury?
From the rise of low-cost gyms to the growth of new fitness concepts such as hip-hop spin and yogalates, the fitness industry has evolved at an impressive pace in recent decades
Reaping the reward of growing China domestic consumption
China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected