Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our partners' expertise and insights, subscribe to OC&C's publications.
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czwartek, 19 września 2019

7 step brand planning in a big data world

I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed

piątek, 30 sierpnia 2019

What does COSTCO's successful debut in China tell us about today's retail market?

So far China has been a very challenging market for global retailers. As our China retail expert and partner Jack Chuang commented - it is hard for foreign retailers to fully localise a well-proven 'home' market model for China

wtorek, 27 sierpnia 2019

Making plus size profitable

Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges

środa, 21 sierpnia 2019

Opinion: Stores can beat online by avoiding tyranny of choice

Bricks-and-mortar retailers who want to beat the online giants could do worse than listen to the wisdom of philosophers like Kierkegaard – or Homer Simpson – says Michael Jary

wtorek, 20 sierpnia 2019

Unlock the keys to the future of car ownership

Buying and running a car is not the set of discrete transactions it once was: drivers no longer buy a car from one place, have their vehicle serviced by another and then sell it on elsewhere

wtorek, 13 sierpnia 2019

How SheIn cracked the Gen Z online fashion market

The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months

wtorek, 13 sierpnia 2019

Speed only matters if you're headed in the right direction

The retail world has changed from one where a once captive customer now has effective and instantaneous choice: for the average consumer, the number of 'accessible' retailers has expanded from 300 to over 800,000 in the last generation

wtorek, 6 sierpnia 2019

Aggregators in fitness: helping operators stay in shape or causing injury?

From the rise of low-cost gyms to the growth of new fitness concepts such as hip-hop spin and yogalates, the fitness industry has evolved at an impressive pace in recent decades

czwartek, 25 lipca 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

środa, 10 lipca 2019

Can TIC solve climate change?

Can TIC (Testing, Inspection, and Certification) providers solve climate change? The short answer is no

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