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Diese Auswahl an OC&C-Publikationen veranschaulicht unsere Fähigkeit, kreativ zu denken, neue Erkenntnisse zu generieren und eine neue Sichtweise auf das etablierte Denken zu vermitteln.
In diesem Bereich kannst Du mehr über unsere strategischen Erkenntnisse erfahren und Publikationen herunterladen; kurze provokante Zeilen, die wir als Denkanstoß für unsere Kunden schreiben.
Can SKUs ever be brands?
One of the delights of my job is the occasional serendipitous meeting with a marvellous executive who makes you think afresh
Talking shop: The rise of voice commerce
Will voice commerce be the next evolutionary step in digital commerce? And if so, what will it mean for retailers who have choices to make about how, where, and with whom to invest in voice?
Build your analytics Agartha
Analytics is everywhere and we can learn from looking with the widest aperture, perhaps in the unlikeliest places, and bring examples home from around the world
Same day delivery: wrong for Uber, right for the brave
Uber has shut down its same day parcel delivery business, and in fact it never made it beyond three US test cities
Into the storm
It's unfortunate timing for one of the biggest tech market events of the year. Spotify comes to market today in the midst of a highly challenging and volatile environment for tech stocks
Augmenting the reality of fast fashion
It would be easy for retailers to underestimate the significance of the announcement this week that Zara is rolling-out augmented reality technology across its stores
Here's looking at SKU, Kid
Here's a sneak preview of important SKU rules we'll be publishing next month based on collaborative research with our technology partner Ugam
MaaS moves up a gear
Since the advent of hailing apps it has definitely become easier to summon your ride
The winning model in subscription cars
Fully autonomous cars are years away, and that timeline seems to be stretching further. But the less talked about wave of mobility - moving to all-in subscription ownership - is much closer