Mairi is head of OC&C's Retail Practice. She has a particular passion for apparel, international strategy and proposition improvement.
Mairi has over 10 years experience, working collaboratively with clients to develop customer centric strategies for growth. She has considerable experience across all parts of corporate strategy including proposition improvement, pricing and promotion, international expansion and operating model improvement as well as due diligence work in both the Retail and Leisure sectors.
She has recently put her strategic experience into practice, spending 3 years at a premium womenswear brand creating and delivering the turnaround strategy, building the international business and completing a transaction before returning to OC&C.
Education & Prior Experience
- Strategy, Business Development & International Director, Hobbs
- Project Lead Health & Wellbeing, Tesco
- MChem, Oxford University
"Businesses that put their customers and their employees at the heart of everything and that can make the hard choices on what not to do are often the most successful."
A breath of fresh care
In this, our 11th annual Retail Proposition Index, the results show that the pandemic has shaken up consumers’ values, fundamentally shifting expectations and behaviours.
Making plus size profitable
Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges
How SheIn cracked the Gen Z online fashion market
The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong