Big pie bigger bite
Seizing growth on the rebound (FMCG India Index 2009)Thursday 03 February 2011
A bigger bite is what every FMCG company should attempt to get of the growing pie of demand this year. But not all firms will achieve that. Only those which managed to ride out the stormy FY09 met the slow down with the right responses, and have a consistent game plan going ahead will take advantage of the expected surge in demand.
To decide the way ahead, it is necessary to learn from the last year, examine strategies of the winners, tactical responses to the slowdown and enumerate steps necessary to succeed. Let’s start with a quick look in the rear view mirror. FY09 saw a great start with the industry demonstrating dramatic growth in H1, only for the charge to be halted by the forces of the slowdown towards the latter half of the year.
As growth slows in the ‘Old West’, global suppliers are venturing into new territories. But they are facing stiff competition from domestic players – as this year’s ranking of the top 50 global FMCG companies reveals
Recalibrate to win
India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt
Running to stand still
After the storm of recession, dead calm. Sales have flattened for the top 50 fmcg giants of today but a few are speeding along
Winning strategies for a smooth ride
There are growing concerns that the once sizzling Indian economy is cooling off. With the rainfall playing truant and industrial growth slowing down, both agricultural and manufacturing sectors are likely to feel the heat