The Right Fit

Making the Right Investments in European Apparel

Tuesday 12 July 2022


The Apparel industry has been subject to major market forces: the pandemic accelerated online penetration by 5-10 years, new marketplace and resale models have intensified competition, Instagram, Tik Tok and now the metaverse have proliferated channels to market, and consumers and regulators are continually raising the sustainable fashion bar. Just as the impact of Covid starts to rebase, the market is braced to tackle consumer squeeze and likely polarisation away from the, already challenged, mid-market.

Against this complex market backdrop, our latest report seeks to identify growth tailwinds and investment opportunities across the European Apparel landscape. Historically an undervalued consumer category, there are great returns to be made on investments anchored in sustainability and circularity, multi-brand platforms and resale, and polarisation of spend towards the luxury and value segments.

If you would like to discuss any of the findings covered in the report or are looking for more information, we’d be delighted to hear from you.

OC&C Contacts:

Olivia May, Associate Partner

Tom Gladstone, Partner 

Read Publication

OC&C Contacts:

Suggested Reading

Wednesday 17 February 2021

Hitting reset on luxury fashion

The luxury fashion industry is undergoing an important phase of transformation, initiated before the pandemic and now accelerated by it

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.