Insights
Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.
Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.
Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.
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Rapports
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
La Génération sans frontières
Alors que les membres de la Génération Z viennent rejoindre les rangs des consommateurs, on observe à leur sujet des descriptions émaillées d’idées reçues et de mythes. Ces jeunes vont-ils signer l’arrêt de mort du commerce de proximité ou sauveront-ils l’environnement ? Les verra-t-on jamais se détacher de leur téléphone ?
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong
Revisit the Dragons' den
Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened
Journey to the centre
Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend
Articles
The new polyglots
How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?
Analytical culture: The key to unlocking big data’s potential?
We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Consultant 2020: how analytics is changing graduate skillsets
The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)
Analytics through the looking glass
One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis