Classifieds 3.0: The reinvention phase
The old playbook is dying. Leaders are transforming their business models to seek new growth
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets. Now, as we enter the ‘reinvention phase’ of market development, some are adopting radically different approaches, with no right or wrong answer.
Uberization of brokers, getting closer to the transaction, championing the consumer…In this study, presented at the Global Online Marketplaces Summit in Miami this year, we explore the different approaches leaders are taking across the world. And assess what the successes and failures so far teach us about the inherent risks and opportunities.
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