Meat substitutes

Will the protein industry survive or thrive through the disruption?

mercredi 4 mars 2020


The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype, perhaps only matched by the heady valuations being realised.

Beneath the fanfare there are fundamental shifts in consumer behaviour that are driving the rapid growth and which, we believe, will cause major disruption to the protein industry.

We have been working with our clients in this space, and are keenly watching these developments. Whether you view this as a time to act or a time to wait whilst the dust settles, the meat substitute trend cannot be ignored by the protein industry. In our view it represents both the biggest threat and the biggest opportunity that the industry has seen in years. Whether you agree or disagree with that perspective, this is a pivotal time for the industry to engage in the debate.

OC&C contacts

Lire la publication

Experts dans ce domaine

Lecture suggérée

mercredi 11 décembre 2019

Transform or bust

FMCG market leaders cannot tweak their way out of revenue tight spots

mercredi 12 juin 2019

Binning the packaging problem

From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly

mardi 4 juin 2019

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

jeudi 11 juillet 2019

Récolte des bénéfices

Le classement OC&C des 50 champions des produits de grande consommation recense chaque année depuis 17 ans les plus grandes entreprises mondiales de PGC

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.