Anthony Gent

Senior Leadership

Anthony specialises in consumer goods, particularly food and drink, on an international basis.

He works right across the value chain from producers through to grocery retailers and leisure operators. Within this he focuses on driving profitable growth across a wide range of categories through improving the ‘go to market’ strategy whether that be through developing new channels, strengthening routes to market or through international expansion. He also supports trade and private equity investors across the different consumer sectors in maximising the value of their investment throughout the lifecycle of ownership from acquisition to divestment. 

Anthony has lived and worked in both the UK and China and is particularly interested in how changing routes to market in both developed and emerging markets are putting pressures on company business models and ways of working.

Education & Expérience antérieure

  • Interim MD, John West (seconded)
  • Marketing Strategy, Asda-Walmart
  • Oxford University: MPhys, Physics
"Helping people make hard choices and providing a practical route to enable them to change for the better is as the heart of what we do."

Publications connexes

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer

Enter the dragons' den

The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players

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