Die Philosophie von OC&C Strategy Consultants ist es, jedes Problem als einzigartig zu behandeln, indem wir unseren Kunden maßgeschneiderte Lösungen anstelle von generischen Paketen anbieten.
Diese Auswahl an OC&C-Publikationen veranschaulicht unsere Fähigkeit, kreativ zu denken, neue Erkenntnisse zu generieren und eine neue Sichtweise auf das etablierte Denken zu vermitteln.
In diesem Bereich kannst Du mehr über unsere strategischen Erkenntnisse erfahren und Publikationen herunterladen; kurze provokante Zeilen, die wir als Denkanstoß für unsere Kunden schreiben.
Economic fog - OC&C Food & Drink Top 150 2019
Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure
What’s in store for retail analytics?
At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months
7 step brand planning in a big data world
I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed
What does COSTCO's successful debut in China tell us about today's retail market?
So far China has been a very challenging market for global retailers. As our China retail expert and partner Jack Chuang commented - it is hard for foreign retailers to fully localise a well-proven 'home' market model for China
Making plus size profitable
Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges
Opinion: Stores can beat online by avoiding tyranny of choice
Bricks-and-mortar retailers who want to beat the online giants could do worse than listen to the wisdom of philosophers like Kierkegaard – or Homer Simpson – says Michael Jary
Unlock the keys to the future of car ownership
Buying and running a car is not the set of discrete transactions it once was: drivers no longer buy a car from one place, have their vehicle serviced by another and then sell it on elsewhere
How SheIn cracked the Gen Z online fashion market
The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months
Speed only matters if you're headed in the right direction
The retail world has changed from one where a once captive customer now has effective and instantaneous choice: for the average consumer, the number of 'accessible' retailers has expanded from 300 to over 800,000 in the last generation