Publikationen

Die Philosophie von OC&C Strategy Consultants ist es, jedes Problem als einzigartig zu behandeln, indem wir unseren Kunden maßgeschneiderte Lösungen anstelle von generischen Paketen anbieten.

Diese Auswahl an OC&C-Publikationen veranschaulicht unsere Fähigkeit, kreativ zu denken, neue Erkenntnisse zu generieren und eine neue Sichtweise auf das etablierte Denken zu vermitteln.

In diesem Bereich kannst Du mehr über unsere strategischen Erkenntnisse erfahren und Publikationen herunterladen; kurze provokante Zeilen, die wir als Denkanstoß für unsere Kunden schreiben.

 

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Montag, 7. Oktober 2019

Economic fog - OC&C Food & Drink Top 150 2019

Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure

Sonntag, 29. September 2019

What’s in store for retail analytics?

At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months

Donnerstag, 19. September 2019

7 step brand planning in a big data world

I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed

Freitag, 30. August 2019

What does COSTCO's successful debut in China tell us about today's retail market?

So far China has been a very challenging market for global retailers. As our China retail expert and partner Jack Chuang commented - it is hard for foreign retailers to fully localise a well-proven 'home' market model for China

Dienstag, 27. August 2019

Making plus size profitable

Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges

Mittwoch, 21. August 2019

Opinion: Stores can beat online by avoiding tyranny of choice

Bricks-and-mortar retailers who want to beat the online giants could do worse than listen to the wisdom of philosophers like Kierkegaard – or Homer Simpson – says Michael Jary

Dienstag, 20. August 2019

Unlock the keys to the future of car ownership

Buying and running a car is not the set of discrete transactions it once was: drivers no longer buy a car from one place, have their vehicle serviced by another and then sell it on elsewhere

Dienstag, 13. August 2019

How SheIn cracked the Gen Z online fashion market

The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months

Dienstag, 13. August 2019

Speed only matters if you're headed in the right direction

The retail world has changed from one where a once captive customer now has effective and instantaneous choice: for the average consumer, the number of 'accessible' retailers has expanded from 300 to over 800,000 in the last generation

Dienstag, 6. August 2019

Aggregators in fitness: helping operators stay in shape or causing injury?

From the rise of low-cost gyms to the growth of new fitness concepts such as hip-hop spin and yogalates, the fitness industry has evolved at an impressive pace in recent decades

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