Bits & bytes
The shift of FMCG to e-commerceMittwoch, 26. Oktober 2016
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.
FMCG categories represent the largest area of retail spending overall, however it has lots of headroom to grow online. To understand the role and relevance of FMCG in the Chinese e-commerce space, OC&C recently conducted a survey in Q3 2016 and looked into 13 selected sub-categories, ranging from infant milk formula, packaged food and soft drinks, alcoholic beverages, to beauty and personal care. The survey covers 4,600+ respondents across all demographics from 16 cities.
The goal is to better understand the three key questions which are commonly shared among FMCG executives:
- How relevant is online for FMCG in China?
- Is Alibaba the only bet?
- Where, and how, can I play?
Dress for success
China ist jetzt der größte Modemarkt der Welt. Trotz lahmender Wirtschaft ist der Fashion-Einzelhandel in China einer der am schnellsten wachsenden Märkte der Welt. Ursprünglich gehörte der Markt den einheimischen Modespielern, aber nun verändert sich der Markt durch eine größer werdende Mittelschicht
Kill or cure
As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change
New balls please
Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50