OC&C advises PAI Partners on acquisition of Beautynova

Monday 18 March 2024 | Press release

Following providing buy-side commercial due diligence to PAI Partners, we’re thrilled to congratulate them on their successful acquisition of global Hair Care business, Beautynova.

Headquartered in Milan, Beautynova is the first independent platform created to pioneer the consolidation and development of carefully selected companies in the Professional Haircare industry.

Over the past decade, the firm has curated a portfolio of 10 high-performing brands, including Medavita, milk_shake®, and its proprietary Beautynova Elite – now distributed in over 70,000 salons worldwide.

For international private equity firm, PAI Partners, this latest addition to their €39.1bn strong portfolio, further bolsters their position as a leading investment partner in the consumer industry.

We extend our best wishes to PAI Partners and Beautynova as they partner to empower salon professionals and customers worldwide with high-performing haircare brands and products.


OC&C and Private Equity

We’re a leading strategy consultancy in the Consumer Beauty sector, working with both major global corporations and local champions. In recent years, we have advised investors on some of the largest transactions worldwide.

As a global strategy consulting firm, we work in close partnership with our clients to deliver outstanding results. In private equity, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles.

How we can help:

  • We provide commercial due diligence and vendor due diligence for transactions and refinancing.
  • We assist investors with accelerating or improving their portfolio companies' performance.
  • We help investors identify potential investment themes or assets to target.

For more detail on our experience in this space, please contact:

Anthony Gent, Partner

Caterina Sanson, Partner

Coye Nokes, Partner

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