Deidre brings 20 years of global experience to our London office, where she focuses on strategy and operating model questions within and beyond the Consumer Goods sector
Deidre has more than 20 years of experience in business strategy. She holds an MBA (with honours) from INSEAD, and has worked across corporate, small business, and government sectors both as a consultant (BCG, Bain, OC&C and independent) and strategy director.
She has experience across geographies (Europe, Asia, South America, North America, Africa) and industries, particularly consumer goods and is a pragmatic, hands-on consultant that works from corporate strategy to operating models and organisation. She has a particular interest in macro consumer trends, digital transformation, and sustainability.
Education & Prior Experience
- BCG, Bain, PepsiCo, UK Civil Service (Department of Health)
- MBA with distinction from INSEAD, France
- BA(Hons) with distinction from Queen’s University at Kingston, Canada
"I love that we focus on strategy, in a pragmatic way – ensuring it’s not just analytically smart or creative but also something that can be implemented and have real impact for our clients."
Four sustainability myths: are they holding your business back?
The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector
Digital spoils: are B2B and Services businesses falling behind?
We serve some of the world’s leading disrupters. They want to know what new worlds there are to conquer, where the weak points in today’s models are in terms of customer needs or cost to serve and how they can transform these
Talking shop: The rise of voice commerce
Will voice commerce be the next evolutionary step in digital commerce? And if so, what will it mean for retailers who have choices to make about how, where, and with whom to invest in voice?