Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications
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Tuesday 04 June 2019

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

Thursday 30 May 2019

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

Thursday 23 May 2019

Managing CPGs for margin growth

There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter

Tuesday 21 May 2019

7 surprising facts about grocery price optimisation

It’s common for grocery retailers to dwell on the topic of Pricing. Pricing is of course a massive lever on profitability. But there are some surprising truths about grocery price optimisation

Tuesday 30 April 2019

A new go to market opportunity for China...

Amazon recently announced it would be closing China's market place business in domestic eCommerce.

Thursday 25 April 2019

Mend not end - designing the 21st century sales force

Big companies like Merck and Microsoft have been laying off thousands of sales reps. Even Harvard Business Review has carried articles titled “How to Downsize Your Sales Force.”

Monday 15 April 2019

Putting the AI in retail (Yes, there's an a and I in retail)

Last week my two World’s collided when on Wednesday, the Association for Computing Machinery, the world’s largest society of computing professionals, announced three winners of the Turing Award for their work as pioneers in Artificial Intelligence

Friday 12 April 2019

Smartphone addicts and the reversing trend of driving safety

You read a lot about the zero-collision nirvana of autonomous driving, but cars have been getting safer for a long time

Thursday 11 April 2019

SKU cannot negotiate with gravity

“The odds catch up. Probability is like gravity: you cannot negotiate with gravity.”

Tuesday 26 March 2019

The era of the dynamic menu is upon us

McDonald's $300m acquisition of an Artificial Intelligence company heralds a new era in the way in which food menus will be adjusted and optimised in real time