The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Nurturing Customer Loyalty in China
Chinese consumers are hugely committed to loyalty programs, with two thirds of Chinese residents enrolled in 15+ programmes, and 80%+ willing to pay for an enhanced Membership product. For retailers, leisure operators and brands the benefits of a strong loyalty proposition are clear - 60% of those enrolled are more likely to recommend the company, purchase more frequently, and engage with the brand more.
From rags to riches
Fifteen years ago, when we heard the word ‘second-hand’, car boot sales and charity shops sprung to mind. Today, it’s come to mean something very different. The second-hand goods market (outside of China) is worth $180bn, dwarfed by the second-hand market for autos, but still as large as the GDP of Greece. This growth began with the internet, but it was the shift to online marketplaces that revolutionised the sector.
Private Equity & Transactions 2022
A summary of 2022 Private Equity & Transactions activity by sector.
Doing more with less
Overproduction is a long-lasting, deep-rooted problem for brands. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. This is both a huge sustainability problem and a costly commercial one. Yet improving buying processes to better align with future demand can enable brands to reduce wastage, improve operating efficiency, and ultimately drive value.
Opportunities & New Frontiers in Pet
In our latest consumer insight, we partner with global investment bank and M&A specialist Harris Williams to dig deep into the pet market.
The big squeeze
In collaboration with our long-standing partners The Grocer, we’re delighted to share our annual Food and Drink Top 150 report. Despite having to adapt to Brexit, the Covid-19 pandemic and increased sustainability pressures in recent years, the UK food and drink industry has shown good resilience and exited 2021 in relatively good health.
Hitting the brakes
Our 3rd annual Speedometer report follows up our research in 2019 and 2021. We have drawn on a survey of over 9000 consumers across 8 countries (USA, Germany, France, UK, Netherlands, Italy, China, Australia) to understand the underlying disruptive trends affecting the automotive industry.
The forecourt of the future
Electric vehicle (EV) adoption across Europe is unstoppable. For fuel station forecourts this presents great change and opportunity in equal measure. In our latest report, we look at how the race to net zero is impacting the evolution of EV ownership, the future of charging and what consumers care about most, alongside its impact on forecourts. We also consider how forecourts can approach their strategy to futureproof business models and embrace the opportunities that lay ahead.
All about value
In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a 50 year low, we reveal how consumer attitudes and behaviours are shifting.
Moving consumers to sustainable choices
The UK retail sector has set itself an ambitious target of being net zero by 2040. It’s become clear the sector cannot achieve this alone and moving consumers to more sustainable choices is a crucial component for success. In conjunction with the British Retail Consortium, we’ve spoken to thousands of UK consumers, uncovering how aware they are about where their behaviour drives emissions and the actions they’re already taking, alongside how ready and willing they are to adapt in the future.