A new playbookMonday 17 September 2018
Many of the best vertical software businesses make money with a well-established playbook: pick leading market positions and must-have products, drive pricing, up-sell and cross-sell; make the right bolt-on acquisitions to fill out the vertical.
We believe this playbook has largely capped out – it has become too widely used and understood, and its upsides are already 'in the price'. In this insight we propose an additional playbook for software CEOs and owners to drive value growth in the years ahead.
Our top three 'plays' are:
- Get to a new level of sophistication on pricing.
- Target a progressive customer segment, be their champion, actively manage a SaaS migration strategy.
- Build value in data, seek out network effects to replace legacy stickiness, default to adding services not avoiding them.
- Colin Tyler, Partner
- Chris Woodland, Partner
- Ewan Parry, Partner
- Justin Walters, Partner
- James McGibney, Associate Partner
Impact of Android within the overall Turkish economy
As in many other markets, Android has played a key role in the creation of a rich Mobile Internet Ecosystem in Turkey
Organising for value
'Telematics' - capturing and transmitting real-time operational data from business operations - includes everything from basic vehicle tracking solutions to complex fleet management systems (FMS), including insurance, optimisation and driver/operator performance management
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant