Insights
Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.
Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.
Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.
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Cause for celebration?
To their relief, most retailers pulled off a good Christmas after a fraught year. As the festive trading season nears its end, Lisa Berwin examines the key findings from OC&C’s Christmas Trading Index
Consolidation prize
B2C Services is big business – around £80bn in the UK alone – but in contrast to retail, most B2C services markets are highly fragmented: the top players in aggregate often account for less than 20% of share, and independents thrive
Trading blows
It’s been a bruising year for food and drink suppliers but the winners were those who attacked their cost base and packed a punch with ads and NPD
Show of strength
Twelve months ago we compiled an Index evaluating 50 of the leading FM businesses in the UK, aiming to spark some debate, particularly as FM is rarely seen as a coherent industry – even by many participants
Running to stand still
After the storm of recession, dead calm. Sales have flattened for the top 50 fmcg giants of today but a few are speeding along
Navigating turbulent waters
Despite the economic storm, European software cuts a dash through choppy waters. The sector has also performed resiliently through the recession, with most companies maintaining growth
A view from the bridge
So you may think I’m getting my excuses in early for predictions that will certainly miss the mark. But the main reason for thinking about the future is to have a chance of influencing it
Building a brand Chinese can trust
In a market where fakes, pricing scandals and food safety are big issues, trust is the most important criterion for customers in choosing their favourite retail brands
Defining the battlefield
In essence retail is simple; sell goods that customers want and find a way to make money doing it. This straightforward truth leads retail managers to believe that retail is only about operational execution
New drinks, old tricks
Judging by the hundreds of new products launched every year, the beverage companies are an inventive lot. Yet, many of these new products are mere line extensions and few are breakthrough innovations