Insights

Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.

Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.

Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.

Pour avoir accès à l’ensemble de l’expertise et des points de vue des Partners, veuillez vous abonner aux publications OC&C
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jeudi 9 août 2018

Capping Uber numbers in NYC: the first of a wave of regulatory interventions?

Taxi regulations exist for a reason – to balance the needs of different constituencies: passengers, taxi operators, drivers, other road users and residents

mercredi 8 août 2018

Breaking the habit: finding growth amid boring consumer behaviours

Why substitution is much easier than creating major shifts in consumption

mardi 7 août 2018

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

mardi 7 août 2018

Don't blame it on the weather, man!

5 ways retailers can avoid getting burnt by summer

vendredi 3 août 2018

We lowered prices. That didn’t work, so now we’re raising them

In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?

jeudi 2 août 2018

Wake up and smell the coffee delivery

Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China.  Why is this significant?

mardi 31 juillet 2018

The secretly-strategic-shortage-solving function

Much of the recent press around CO2 shortages has the feel of a silly-season news story that generates clicks at a quiet time in the news business

vendredi 27 juillet 2018

Escape velocity

The latest quarterly results from Amazon were truly eye-catching with quarterly income of $2.5bn – more than double many analysts’ expectations. One wonderful quote from Macquarie summed up the results beautifully...

lundi 23 juillet 2018

Clutching at straws?

“Hot topics” are rising from nowhere to become major consumer issues faster than ever before. Petitions and celebrity campaigns can rapidly swing public opinion, and the speed with which businesses need to be able to react is typically quicker than normal decision-making cycles.

lundi 23 juillet 2018

Why did the driverless car cross the road?

Because it had a database of thousands/millions of road miles and events that looked pretty similar and decided it was safe.

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