OC&C advises EMPG on recent investment round

Friday 18 November 2022 | News

OC&C is pleased to congratulate EMPG on its recent $200 million investment from Affinity Partners.

EMPG is the largest classifieds player in emerging markets, holding stakes in 10 brands globally and is present in more than 50 cities across its target regions, with over 200 million monthly visits to its platforms. Its portfolio includes Zameen.com, Bayut.com and Dubizzle.

EMPG plans to use the funds to focus on its core markets and invest further into its proprietary and highly scalable technology platform; the company's classifieds and transactional product offering is deeply rooted in its technology platform, with the company’s technology centres having more than 500 engineers. EMPG is on track to double its revenue over the last 24 months while achieving an EBITDA positive position, and has an ambition to prepare for an IPO in the near future.

OC&C is a leading strategy consultancy in the Consumer Internet sector working with both major global corporations and local champions. We have advised investors on some of the largest transactions worldwide in the space in recent years.

For more details on our experience in the space, please contact the team.