Deidre Sorensen

Deidre Sorensen

Deidre brings 20 years of global experience to our London office, where she focuses on strategy and operating model questions within and beyond the Consumer Goods sector

Deidre has more than 20 years of experience in business strategy. She holds an MBA (with honours) from INSEAD, and has worked across corporate, small business, and government sectors both as a consultant (BCG, Bain, OC&C and independent) and strategy director.

She has experience across geographies (Europe, Asia, South America, North America, Africa) and industries, particularly consumer goods and is a pragmatic, hands-on consultant that works from corporate strategy to operating models and organisation. She has a particular interest in macro consumer trends, digital transformation, and sustainability.

Education & Prior Experience

  • BCG, Bain, PepsiCo, UK Civil Service (Department of Health)
  • MBA with distinction from INSEAD, France
  • BA(Hons) with distinction from Queen’s University at Kingston, Canada
"I love that we focus on strategy, in a pragmatic way – ensuring it’s not just analytically smart or creative but also something that can be implemented and have real impact for our clients."

Related publications

Monday 21 January 2019

A generation without borders

As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?

Monday 09 April 2018

Digital spoils: are B2B and Services businesses falling behind?

We serve some of the world’s leading disrupters. They want to know what new worlds there are to conquer, where the weak points in today’s models are in terms of customer needs or cost to serve and how they can transform these

Wednesday 04 April 2018

Talking shop: The rise of voice commerce

Will voice commerce be the next evolutionary step in digital commerce? And if so, what will it mean for retailers who have choices to make about how, where, and with whom to invest in voice?

Friday 23 March 2018

Welcome to the Jungle: Amazon in Grocery

Jeff Bezos has talked about winning in grocery for more than a decade, and last year’s $14 billion take-over of Whole Foods was a clear statement that he won’t be backing away from that ambition any time soon

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