Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications
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Sunday 03 June 2018

All change in media buying for advertisers

There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model

Sunday 03 June 2018

Are the best things in life free?

Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free

Wednesday 23 May 2018

Spending a Trillion on ‘mom and pop’

In another astonishingly bold move by Alibaba they have recently announced that they are investing 1 Trillion Yuan ($158bn) in the street vendor channel

Tuesday 15 May 2018

Subscribing to Uber? What's the taxi equivalent of Prime's free delivery

Lyft are rolling out the subscription package they have been trialling for a while. It's focused on bundles for heavy users, selling $15 off 30 rides (worth $450) for $200

Tuesday 08 May 2018

Moats: Obsolete medieval fortification, or more relevant than ever?

Confirming his image as a 21st century Willy Wonka, Elon Musk has threatened to start a candy company

Saturday 05 May 2018

The massive prize in supporting driverless, like testing and compliance

This Forbes article is spot on: there is a gold rush to build driverless cars, but the easier money is in selling shovels

Friday 04 May 2018

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

Friday 04 May 2018

The democratisation of Wholefoods (as long as you're a Prime member!)

We should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking oneWe should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking one

Thursday 03 May 2018

Waterstones sale demonstrates that post-Amazon retail is maturing

Although this will be over-shadowed by Asda/Sainsburys this week, Waterstones being sold is a testament to how much the high street has changed over the last ten years

Thursday 03 May 2018

SKU Rat vs. Cat Man

News this month of UK grocery retailer Tesco's positive results show the benefits of (amongst other things) SKU rationalisation - aka SKU Rat - with some of their categories having had a 25% reduction in the number of SKU

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