Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications
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Thursday 12 July 2018

Action stations

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector

Monday 25 June 2018

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

Friday 20 April 2018

Impact of Android within the overall Turkish economy

As in many other markets, Android has played a key role in the creation of a rich Mobile Internet Ecosystem in Turkey

Monday 05 March 2018

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Wednesday 28 February 2018

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

Thursday 01 February 2018

Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market

Friday 15 December 2017

Testing Times - TIC 101 Index 2017

In our last review of the TIC sector (which we called TIC-TOCK), we identified several emerging trends, such as the superiority of focus over pure scale and the changing basis of competition, with implications for both organic growth and M&A priorities

Monday 27 November 2017

Ringing the changes

As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense

Monday 20 November 2017

Ice and a city slice

Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth

Friday 29 September 2017

Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector

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