Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Classifieds 3.0: The reinvention phase
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets
Reaping the rewards
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector
High Velocity Retail
We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutinary spectrum to understand how they are developing their businesses within a High Velocity Retail world
Stop or go
The world of automotive is changing, and fast. The advent of subscription models, mobility, car sharing, electrification and autonomous are all potential disruptions viewed as an opportunity by some and a worry or threat by others
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
The OC&C Fundex 2019: How was it for you?
Hospitality & Leisure is a fantastically diverse sector, but one thing unites every single leisure brand out there – the importance of creating a great guest experience. Easier said than done
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong