Whether you’re a hotel, hostel, cruise operator, holiday resort, theme park, caravan park (or something similar), we know how to keep customers coming back for more.
From major international chains to independent boutiques, our work in the sector spans a broad set of strategic growth areas including customer segmentation, brand positioning, proposition development, and loyalty strategy and CRM.
We are particularly well known for our experience in fixed-capacity revenue management. Our approach focuses on understanding the customer and competitive context before deploying appropriate commercial levers – rather than a black-box optimization exercise – to unlock substantial value.
Understanding the yield curve for different customer segments to maximise returns for different seasons and lead times.
Creating products designed to target specific customers on certain occasions.
Aligning commercial activities – such as pricing, marketing, and product deployment to increase value.
Designing 'battleplans' and reporting, enabling senior management to track performance and identify corrective actions quickly and easily.
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