Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
At US$22 billion, China has the largest skincare market in the world, and it’s also one of the fastest growing regions among major skincare markets. Furthermore, since China’s skincare spending per capita is still very low compared to that in other major markets, there is plenty of room for growth.Read publication
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer.
Bits & bytes
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.