Friend or foe
Platform for success: How online video platforms can deliver benefits for TV producers and broadcasters at home and abroad
mercoledì 1 luglio 2015Rapport
Questions addressed in this report:
- How large an opportunity or threat are 3rd party open video platforms
- How can producers and broadcasters benefit from the 3rd party open video opportunity
- What might the outlook be for 3rd party open video platforms
In Autumn 2014, OC&C conducted research focused on the use of 3rd party open video platforms by 'professional' TV players (e.g. broadcasters and content producers). We relied upon a range of external and publicly available sources for our analyses, alongside non-proprietary YouTube data on 19 'entertainment' genres where professional players' content is most commonly present to supplement our findings. To give depth to our research, we conducted two dozen interviews with broadcasters and production companies.
Read Publication
Lettura suggerita
Sporting chance
With sponsorship levels within sport having surpassed $30bn worldwide, and premier sporting competitions only growing in attractiveness to sponsors, sports sponsorship will continue its strong growth
Independents’ day
Content producers face rising rights and talent costs as they try to acquire a distinctive edge in a world of over-supplied “me too” vanilla content
Navigating turbulent waters
Despite the economic storm, European software cuts a dash through choppy waters. The sector has also performed resiliently through the recession, with most companies maintaining growth