Le nostre conoscenze
La filosofia di OC&C è di trattare ciascun problema come unico, fornendo ai nostri clienti soluzioni realmente personalizzate anziché pacchetti generici.
Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.
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9 golden rules of global retail customer behaviour
We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present
Open Banking Reform: Christmas is coming!
So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform
GDPR - silver linings in the new regulatory playbook
There's a hypnotic drumbeat. The rhythm is constant, and the percussion becomes louder and louder. There's a chant..."G- D- P- R, GDPR, GDPR, GDPR..."
The market structure chessboard
Does having too many brands mean cannibalisation of sales and inefficient advertising spend? Creating a comprehensive market structure is the starting point of any effective brand portfolio strategy
Inflated expectations
Data is driving more and more business decisions, with increasingly complex models being used to predict and manage costs, demand, staffing levels, revenue targets and a myriad of other things
Go figure workforce analytics
Lots has been written about Amazon Go and reinventing grocery, Wholefoods, and addressing perceived customer pain points. And yet if you talk to big retailers in the UK their #1 concern is labour cost, coming huge labour cost inflation, and poor labour productivity
Data analytics starts with the C-Suite
Data and analytics is very much the hot topic of the moment. Transport for London recently announced plans to generate £322m in revenue from collecting and selling data about passengers who used Wi-Fi in stations
Price elasticity’s credibility has been stretched!
Inc's headline this month said it all! "Apple's Outrageous iPhone 8 Price Could Be the Beginning of the End." Pricing, and price decisions are back in the news. Apple stock rose, and there were a lot of analysts on TV claiming to understand price elasticity