Le nostre conoscenze
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Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.
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Ice and a city slice
Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth
Tied up
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
Taking a serious look at fun
People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty
Happy Click-mas
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth
Up close & personal
OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe
Bits & bytes
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world
Reaction time
The Global FM market has entered a period of significant change. Savvier, more aggressive buyers are fuelling a healthy M&A landscape
Kill or cure
As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change